Brands today are required to maintain multiple websites to support diverse digital needs—from marketing landing pages, product pages, and localized and regional pages to company websites, about pages, and more. This increases the complexity of presenting a consistent, cohesive customer experience wherever people engage with your brand. The ability to establish a strong, reliable online identity across all your digital properties empowers you to build trust and credibility, increase brand recognition, and stand out among the competition. 

Squarespace Enterprise provides the time-saving tools you need to succeed in managing numerous websites. Design Library, a scalable, efficiency-optimizing hub, gives you the power to edit content throughout your websites, all from one place. Specifically, Design Library’s global code blocks enable you to make mass edits to code throughout your sites and see those edits reflected everywhere the code blocks appear—taking the already-useful functionality of Squarespace’s site-level code blocks a step further. This keeps your brand image and experience consistent while eliminating the need for manual edits and updates to each website. Need to publicize an event, embed a third-party widget, or customize page content across your digital territories? Global code blocks streamline those processes and save you time.

Here are a few ways streamlined workflows of global code blocks can simplify brand management for your organization.

1. Promotional pop-ups

Global code blocks simplify the process of running deals or promoting an offer across multiple websites. For instance, hospitality businesses such as hotels, bars, or pubs often need to market promotions across locations. Or health and wellness enterprises such as gyms and medical spas offer membership promotions at multiple locations. With the bulk-editing power of global code blocks, you can add marketing content like promotions and sales to all relevant locations. 

2. Bulk banner announcements

Similar to a promotional pop-up, banners that appear at the top of the page can be added to all applicable sites, meaning you’ll avoid manually creating and updating them. You can delete them just as efficiently. Need to announce a snow day, promote an event, or alert customers of a change? Global code blocks take the complexity out of site-wide updates to announcement bars in what would otherwise be a cumbersome task.

3. Images and image carousels

Many businesses need to deploy the same image, or the same series of images, across multiple sites. For example, if you need to change your brand logo on all of your websites, you can update the image everywhere it appears with a single action. Or perhaps you manage a real estate firm and want to showcase an image carousel of properties in featured listings sections across all brokerage sites. Global code blocks make this type of centralized editing possible

4. Widgets

With global code blocks, you can embed integrated widgets such as calculators or other apps directly onto your websites with a single task, rather than having to replicate the code on every site. This level of efficiency is particularly useful for businesses that want to give customers the option to calculate shipping or transit times. 

Real estate businesses have a similar need with mortgage calculators, giving their potential clients the ability to estimate mortgage payment amounts while browsing listings. The multi-site editing capability of global code blocks helps you conveniently update widgets like these, all within Design Library.   

5. Your own custom apps

Beyond the ability to embed and manage third-party applications and widgets throughout your sites, global code blocks also empower you to build and deploy your own applications across websites. That gives you an advantage when creating your own widgets and extensions. These custom apps can be coded in HTML or Javascript.

6. Google Analytics

The multi-site management power of global code blocks extends to other third-party applications such as Google Analytics (GA). This is particularly useful if you use GA to track visitor insights to help improve your marketing strategies and customer experiences. You can embed the same GA tracking code on all sites to get comprehensive site performance data.

7. Forms

Whether gathering customer inquiries, processing orders, collecting feedback, or facilitating lead generation, forms are essential to enterprise-level websites. Global code blocks enable you to add and update integrations, such as order or contact forms, to all your websites with one action. This consistency across sites offers visitors a reliable experience wherever they engage with your brand. 

8. PDFs

The ability to display PDFs on multiple websites is a common need for enterprise brands. Fortunately, the global code blocks make it possible to add and update PDFs on multiple Squarespace sites. For example, you can link to annual financial reports or other important disclosures in the investor relations sections of your websites. When the time comes to update annual disclosures, you can make the update once, and it will appear on all relevant sites.

9. Full website sections

Publishing a newly created page section across all websites—or updating a full section so the changes appear on all your sites—is simplified with global code blocks. Adding a new product to your websites’ product pages? Featuring a new section on your homepage? The content synchronization enabled by global code blocks increases your efficiency and scalability.

Optimizing multi-site management with global code blocks

Whatever your industry, enterprise-level features like global code blocks mean you can efficiently add content to a page, blog post, footer, or any other content block. What’s more: the feature empowers you to scale and manage content on all of your websites with a single update. 

Streamline multi-site editing.