As an innovator, you are challenged with developing new ideas while getting stakeholders on board under time constraints. Right now, you probably are brainstorming new ways to showcase product ideas and innovation plans as your company continues to grow. 

You want awareness and feedback across your teams without compromising the integrity of your work. Because your ideas are proprietary, you need a communication solution that limits access to the information while presenting it in a way that impresses stakeholders.

Here are three ways that launching an internal website empowers you to innovate and socialize your ideas securely.

1. Create engaging multimedia content 

Presentation is one of the biggest determining factors of how your content is received. You need to ensure that your ideas are shown in a manner that captures the uniqueness you’ve worked to create. The Squarespace Enterprise platform offers layouts for interactive storytelling in a way that standard pitch deck presentations don't. You can customize a layout with text, images, and more to create a sequence of how viewers interact with the content. 

For instance, if your plan involves a 3-6 month execution, you can incorporate image galleries that tell your stakeholders what each step of the process will look like, even within one landing page. Showcasing ideas on attractive landing pages with engaging multimedia content can boost stakeholder buy-in while communicating your creative visions more accurately and persuasively.  

As content forms continue to diversify and become more accessible, users look for information formats that captivate them within moments of their first look. With this in mind, you want to incorporate your own special mix of image galleries, audio and video elements to make your ideas shine. When you strategize creative ways to collaborate virtually, visual stimulation through multimedia usage can be invaluable. 

3. Manage projects conveniently 

The ease of launching and managing landing pages yourself—especially as you tackle multiple projects simultaneously—is convenient and preferable. A major characteristic of innovation is that it is experimental in nature. Idea development can be incremental and take many different forms before fruition. As such, you need flexibility to differentiate and manage various stages of your ideas as they evolve.  

Even further, the Enterprise dashboard enables you to enlist the help of team members to manage and edit sites while assigning them appropriate roles. Since collaboration is such a large part of innovation, it’s critical to integrate members of your team as you all work to develop and display ideas.

3. Leverage single sign-on benefits

As you develop ideas for products or services, the risk of external entities attempting to duplicate and benefit from your success is high. As an innovator, you need to protect any unique plans that you own as competitors can use these to take away your market share, resulting in delayed growth or lost revenue.

Single sign-on (SSO) refers to an authentication process that allows users within your company to securely access systems using a single set of login credentials. The outstanding advantage of using SSO with the Squarespace Enterprise platform is that it provides a seamless solution to protecting your internal sites. This reduces risk by acting as a central directory that controls your organization's user access to resources. It lets you make sure all views on your landing pages comply with the regulations and permissions your company sets.

Additionally, SSO boosts usability for your team members who are likely already using more and more apps in the workplace. It reduces the amount of time spent navigating sign-ins and keeping track of passwords. Streamlining the process of information-sharing can also boost perception of your content and how readily stakeholders engage with it. SSO-protected sites enable you to stay agile and experiment with product updates safely while giving your plans legs. 

Looking ahead

Your organization is growing and requires dynamic solutions that can grow with you. As you experiment with new plans to evolve your business, the Squarespace Enterprise platform empowers you to securely showcase your product ideas.

Take advantage of the opportunity to:

• Create aesthetically appealing multimedia presentations

• Manage multiple projects simultaneously with collaborators

• Streamline secure authentication systems

• Involve your team in production while overseeing their efforts

Innovate securely.