How to Pitch Squarespace Enterprise to Your Organization
So you’ve decided that Squarespace Enterprise is right for your business. What comes next: pitching it to the key decision-makers in your organization.
Since teams across the company all have their own unique sets of criteria for when and how to bring new technology into the fold, it’s important to be prepared to address some common concerns. Discover key insights and answers to potential questions and concerns about Squarespace Enterprise features, helping you effectively showcase its value in pitch meetings.
What is Squarespace Enterprise?
Squarespace Enterprise is a scalable website design and management platform that meets the varied, nuanced needs of large organizations. Its advanced features enable management across multiple sites, brands, and organizations, all while maintaining a high level of security.
From centralized tools for managing customized design and on-brand content at scale to tailored integrations that fit into your existing workflows, Squarespace Enterprise simplifies and enhances enterprise-wide digital operations.
Key benefits of Squarespace Enterprise include:
Scalability: Squarespace Enterprise features help you streamline the process of managing hundreds of websites for your business’s products, services, or sub-brands—all from a single dashboard.
Flexibility: No matter your organization’s specific needs, Squarespace Enterprise’s highly customizable website templates can meet them, backed by intuitive design tools and features.
Security: Every facet of Squarespace is designed with industry-leading security practices and protocols in mind, including data encryption, regular data backups, and compliance with key regulations like GDPR, HIPAA, and SOC 2 Type II.
Customizability: Tailor your websites to align with your organization’s brand identity and the particularities of every subbrand.
Common questions and effective answers
Let’s get into some common Q&As, broken down by teams.
IT and operations
IT and operations teams play a crucial role in the procurement process, focusing on the technical aspects and operational efficiency of a new platform. They’ll want to verify that Squarespace Enterprise integrates with existing systems, meets security requirements, and supports smooth ongoing operations. Typical concerns and questions include:
How will we manage migrating tools and data over to the new platform?
How secure is this new product?
How will its technology fit into our company’s existing tech ecosystem?
Implementation and migration support
Squarespace Enterprise provides a frictionless migration process, guided by a dedicated account manager who works closely with your team to establish minimal disruption to your company’s operations. Whether you’re moving from an existing content management system (CMS) or starting fresh, Squarespace Enterprise offers resources and technical support to make the implementation process as smooth as possible.
Security and compliance features
Data security is incredibly important for any enterprise. To safeguard your organization’s data, Squarespace’s security measures include:
End-to-end encryption for sensitive data
Regular data backups to prevent loss
Stringent adherence to key industry regulations to ensure you fully comply with data protection standards
Squarespace employs robust technical and organizational security measures to safeguard company and customer assets and data. A dedicated security team oversees the implementation of controls, processes, and procedures to ensure the protection of Squarespace and its customers. Read more about Squarespace’s security measures and safeguards.
Procurement and finance
Procurement and finance teams are key decision-makers when it comes to evaluating costs, contract terms, and overall budget alignment. They’ll focus on understanding the total cost of ownership, potential ROI, and how the solution fits within the company’s financial framework. Some questions your procurement and finance team might have include:
What’s the ROI on Squarespace Enterprise?
Does the payment structure fit our company’s size?
Who else uses Squarespace Enterprise, and how does it work for them?
Consistent, long-term value
Squarespace Enterprise’s intuitive tools and centralized management capabilities can save your teams considerable time while reducing overhead costs. It’s scalable, meaning it can expand on the same timeline as your company’s growth and continue to provide consistent value every step of the way.
Flexible pricing options
Squarespace offers competitive pricing models to fit the scale of your organization. Whether you’re managing a handful of websites or hundreds, Squarespace Enterprise’s pricing options ensure your business only pays for your exact needs.
Real-world success stories
Back your Squarespace Enterprise pitch with examples of other companies that made the switch—and loved it. Case studies and testimonials illustrate how Squarespace Enterprise has helped businesses streamline operations, improve efficiency, and ultimately achieve their digital goals.
Legal and compliance
Legal and compliance teams are focused on ensuring that any new platform meets regulatory requirements and adheres to company policies. They’ll review contract terms, data security measures, privacy policies, and any potential legal risks. Here are questions they might have:
What steps does Squarespace Enterprise take to protect our data?
How does Squarespace comply with regulatory standards?
Can we agree on terms that fit our unique organization?
Data privacy and security compliance
Legal teams prioritize data privacy and compliance, and Squarespace Enterprise meets these needs with industry-leading security. Designed to uphold stringent regulations, the platform offers robust security measures and transparent data management, ensuring peace of mind.
Squarespace employs multiple security measures to protect customers, including regular security scans to uphold PCI DSS compliance and advanced tools—both industry-standard and proprietary—to defend against intrusions, DDoS attacks, and other threats. This built-in protection eliminates the need for third-party security integrations, which can pose risks if not consistently updated or maintained to the highest security standards.
Read the security measures that Squarespace takes to protect technical and organizational security.
Terms of service and contract flexibility
Squarespace Enterprise offers contractual flexibility to meet the needs of your organization. This means that each enterprise customer can align terms with their business’s unique requirements and legal considerations.
Marketing and design
Marketing and design teams are primarily concerned with how the platform will enhance the brand experience and customer engagement. They’ll want to confirm that the solution offers creative flexibility, scalability, and unified integration with existing marketing tools. Some questions they might have include:
How does Squarespace Enterprise help us scale while maintaining our brand?
What kinds of marketing and design tools and features does Squarespace have?
How will Squarespace Enterprise boost our performance metrics?
Website management at scale
Squarespace Enterprise provides tools to help maintain a consistent brand presence across multiple websites. The Design Library makes this possible with reusable site and page templates, global text blocks, and global code blocks in one centralized dashboard. These features streamline the management of multiple sites, boosting your team’s efficiency while maintaining brand consistency.
User-friendly design tools and features
Squarespace Enterprise empowers your team with intuitive design tools, enabling them to:
Customize multiple websites to adhere to brand guidelines
Update visuals and content across sites from one centralized dashboard
Maintain a cohesive user experience across your sites
Optimized for SEO and performance
Squarespace Enterprise ensures that all of your websites are optimized for search engines, load quickly, and are mobile-friendly. These features can help drive organic traffic, enhance user experiences, and improve overall website performance.
Pitch Squarespace Enterprise with confidence
With the right teams and resources, investing in Squarespace Enterprise can streamline operations, improve website management, and help your team grow. Now that you understand some common concerns across your organization, you are equipped to take the next step in making that investment. The Squarespace Enterprise team is ready to answer any additional questions, no matter how detailed, and provide the support you need to successfully adopt and maximize the platform for your business.
Take the next step with Squarespace Enterprise.