In today’s competitive job market, it’s important to nurture the employee experience in all facets of company life and shape it with an engaging internal company website. Employees can become frustrated if they’re expected to rely on an intranet that isn’t optimized, so it’s essential to create a go-to spot for resources and announcements.

Your company intranet should allow employees to easily search for the information they need in an intuitive and time-efficient way. It should also serve as a vehicle for communicating your company’s mission and vision while telling a compelling brand story.

Squarespace Enterprise helps you create a custom intranet that will rally employees around your brand and offer valuable educational content and resources. Here are five tips for building and maintaining a stronger intranet to improve employee engagement.

Intranet best practices 

Consider if your intranet is appealing and easy to use. If it isn’t getting the engagement metrics you’d like to see, you may be missing out on a powerful way to connect with your employees. A strong intranet leaves employees feeling informed and enthusiastic about your company goals. Choosing a platform that makes it easy to manage contributor updates helps you create this kind of dynamic employee experience. 

1. Focus on design 

Your intranet’s design shouldn’t be an afterthought. Choose something that encourages your employees to spend more time actively scrolling it. Include multimedia elements like video, audio, and image galleries to maximize the impact of company news and stakeholder messages.  

2. Include frequent updates

Thanks to the Enterprise dashboard, it’s easy to manage team contributors, assign individual roles, and gain a broad overview of all site content. This empowers you to divide up content creation responsibilities among your team, alleviating your own production burden while giving you oversight across all contributions.  

3. Promote productivity 

Increase employee productivity by providing critical information in an easily accessible way. Combine this tactic with an attractive design that mirrors your brand image, and you’ll sustain a trusted knowledge hub where staffers can find the answers they need on command. Make sure your intranet is also mobile responsive, so employees are always able to access content when they’re on the go.   

4. Add brand stories 

Bring your values and mission to life by publishing brand stories on your intranet. You’ll want to highlight the history of your company, add employee interviews, or news of any philanthropic efforts your brand has recently endeavored to inspire employee support and cultivate loyalty. Such stories can inspire employees to do their best work as it aligns with your company’s greater purpose. 

5. Work with an intranet expert

When you’re designing an intuitive and responsive intranet, your Squarespace account manager acts as a strategic partner throughout the whole process. They’ll help you troubleshoot issues, optimize your design presentation, and train your team on the platform.

Optimize your intranet.